Chapter 14 is all about revising drafts. It talks about the 3 activities of revising. First you evaluate from the perspective of the intended reader, then decide your course of action, and finally make the changes. The chapter also points out that it is difficult to find mistakes in your own writing. I completely agree with and have encountered it myself. If time allows I will usually read the rough draft back to myself and correct and then pass it on to someone else to look over. This method has seemed to produce the best results. Like the book also states, reading aloud can be very helpful. I feel that this is the best way to take yourself outside of the paper. When you hear the words aloud you can get a better grasp of how your writing will come out on the other end.
Chapter 15 discusses testing drafts for usability and persuasiveness. Actual testing of your communications can save a lot of time and money in the long run. It lays out 8 guidelines that can help someone develop a scenario to test the particular communication. Guideline 2 discusses picking test readers that represent your target audience. I think this one is extremely important. If you test on readers that are not your target audience than the results will most likely be skewed. The purpose of testing is to hone the communication down and be very efficient. If you keep these guidelines in mind I imagine you can miles ahead of your competition.
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